Contact us
We might be bad for your own good

We might have to rub some salt on the wound. But our job is let you leave with a rebooted team ready to face any battle together.

You know that feeling, when something's off in your team, you're not sleeping as well, motivation's slipping, the energy feels off but you just can't quite put your finger on it ? Right...

That's where we come in.

About Us
Big Bad Bears is the meeting of two unconventional minds

EMMAS

Marc Urbain

The analytic one

Specialist in emotional intelligence, team dynamics, and equine-assisted coaching.

GREY WOLF

Thierry Croix

The pragmatic one

Experience design & Facilitation expert and transformation catalyst.

Our Strength

an external, objective, and uncompromising perspective

Our Mission

to help you see things clearly, regain control, and develop your teams-without burning yourself out.

Our Vision

01

WHY

Everyone needs an external, objective, and no-nonsense perspective to assess the health of their teams.

02

WHAT

We help you make sure that you and your teams can go the distance without burning out.

03

HOW

By bringing in the right resources to observe, understand, and resolve what's really getting in the way.

Our Method
The SAGE Method
01

S for SCAN

Understand what's really going on

Before trying to fix anything, you need to see clearly. We help you detect subtle signals of dysfunction, go beyond the symptoms, and get to the root causes. This means understanding not just what's happening, but why - and what's truly at stake.

What you're feeling is just the tip of the iceberg.
We help you explore what's beneath the surface.

02

A for ADAPT

Make smart, focused adjustments

Once the real issues are identified, we co-design concrete levers to address them - not just generic solutions, but tailored mechanisms that work in your specific context. Then, we make sure they're implemented in a way that sticks and makes sense for your teams.

We don't treat symptoms.
We work where the system actually needs a shift.

03

G for GROW

Support lasting transformation

This is where the real change starts to take root. We help your teams and leaders build the skills, mindsets, and behaviors they need to operate more effectively and autonomously. We also reinforce a healthier, more mature management culture that supports long-term growth.

You don't scale performance with pressure.
You do it by strengthening the roots.

04

E for EVOLVE

Sustain the change over time

Change isn't a one-off project. We help you regularly review progress, measure impact, and make the necessary adjustments along the way. The goal is to embed learning into your organization's DNA, so that improvement becomes a natural, ongoing process.

Evolution is only real when it becomes part of the everyday.

Why Us

Atypical by design

We don't fit the mold - and that's the point. The challenges companies face today can't be solved by conventional methods or “best practices” from the past.

Credibility through results

We don't sell theory. We've earned our legitimacy on the ground, through impact and recognition.

Emotional intelligence

We see what's not being said. We read between the human lines - because performance starts with people, not processes.

Real experience

Over 20 years of supporting leaders and teams across sectors. We've been in the room for the tough conversations and helped turn them into turning points.

And Finaly

TRULY UNIQUE

You won't find this blend of expertise, perspective, and method anywhere else. What we do is one of a kind - because your situation is too.

So, how does it actually work?

Preliminary conversation

We listen, we observe, we ask the right questions. No diagnosis without understanding.

Kick-off of the SAGE method

Each pillar is adapted to your specific context - no copy-paste solutions.

Co-constructed collaboration

You stay in the driver's seat. We build with you, not for you.

Our role

A mix of scout, mirror, and catalyst - here to help you see, decide, and act.

Our Playing Field

SMEs and large companies
We work in French, English, and Dutch.

Human and organizational challenges
From team dynamics to structural issues - we tackle what really matters.

On-site presence
We come to you, or welcome you to the Try Lambord Farm for a grounded, immersive experience.

Remote when needed
We adapt to your reality - even from a distance.

Get in touch